Our portfolios were designed and are reviewed by qualified experts recognized in the industry for their knowledge and success in capital management and investment.
We are a large group of qualified experts!
What motivates us?
Add and multiply
Our mission is simple: to look after the best financial interests of ordinary people. How? By empowering them with knowledge and access to microinvesting so they can make better decisions and win for themselves.
Xavier Serbiá
Founding Member
Primary Responsibility: Develop the communications strategy and educational content for El Menudo Cuenta. "Sowing the history, values, and vision of EMC."
Education: MA in Economics, Trinity College; MBA with a concentration in Finance, Keller Graduate School of Management. I completed the Financial Planning Certification program at Florida State University.
Hobbies: Jiu Jitsu, watching movies.
The best investment you've made? Real estate, technology, and staying in the market despite the ups and downs.
The best investment advice you've ever received? If you can't explain an investment simply, you don't understand it.
Carlos Asilis
Founding Member
Main responsibility: EMC Director with decades of experience in investment portfolio management.
Education: Ph.D. in Economics, University of Chicago BSE (honors) in Finance from the Wharton School, University of Pennsylvania.
Hobbies: Baseball, Ping Pong, Cinema
The best investment you've ever made? Starting my children's investment accounts as soon as they were born.
The best investment advice you've ever received? Emphasize the process involved in investing and the discipline of staying invested.
Darshan Bhatt
Founding Member
Main responsibility: EMC Director, with decades of experience in investment portfolio management.
Education: BA in Accounting, Bombay University, MBA from Case Western Reserve University. He is also a Chartered Accountant (India), Chartered Financial Analyst (CFA), Chartered Market Technician (CMT), and a US Certified Public Accountant (CPA).
Hobbies: Cricket.
The best investment you've ever made? Knowledge and investment in the stock market.
The best investment advice you've ever received? Emphasize the process involved in investing and the discipline of staying invested.
Thomas Morgan
General Council and Founding Member
Primary Responsibility: Responsible for legal matters and ensuring EMC complies with financial regulations.
Education: BA in Economics, Harvard University JD, Boston College School of Law Member of the Massachusetts Bar
Hobbies: Sports and spending time with grandchildren.
The best investment you've ever made? Starting my retirement fund early.
The best investment advice you've ever received? Emphasize the process involved in investing and the discipline of staying invested.
Robert Swigert
Portfolio management, trading and operations
Primary responsibility: Managing EMC portfolios, trading, and portfolio operations.
Education: MBA, Columbia Business School, Dean's List; MFA, Columbia Graduate School of Arts and Letters, Summa Cum Laude; B.S., New York University, Classics, Cum Laude, Dean's Circle Scholar, Founders' Day Award. CFA Level III Candidate.
Hobbies: Running marathons, skiing, and reading Greek and Latin literature.
The best investment you've ever made? Taking advantage of volatility in February 2020.
The best investment advice you've ever received? Invest as if you don't know what the future holds.
You will soon discover the path to financial freedom!
With our leading savings and investment app, access intuitive tools that will help you save smartly and make informed investments.
Frequently Asked Questions
Here we answer your questions
¿Por qué El Menudo Cuenta?
Our community in the U.S. faces a serious problem: low savings and wealth. Of course, there's little financial education, the information we're given is complicated, and we're ignored because we're not rich or don't speak the same language. These are sufficient reasons to explain the low savings and wealth levels. We firmly believe that investing is one of the most effective ways to build wealth. We need to make it easy and accessible for everyone, no matter how small their wealth. We need to start building a better future little by little, often. This is how El Menudo Cuenta was born. Our mission is simple: to look out for the best financial interests of everyday Hispanics. How? By empowering them with knowledge and access to microinvesting so they can make better decisions and be the ones who win. We firmly believe that everyone can build wealth regardless of portfolio size, education level, race, or what they do for a living.
Why focus on Hispanics?
Hispanics have very little exposure to financial assets. Financial assets account for only 10 percent of their total asset holdings (including the value of their homes, bank accounts, and bonds), while for the non-Hispanic white population, exposure is close to 25 percent of their total assets. Where are the bulk of their savings? They are concentrated in monetary instruments and real estate. The Hispanic community's extremely low exposure to stocks means they are missing out on a valuable opportunity to participate in the investment sector that has historically been the most important for accumulating retirement value.
How does a robo-advisor work?
If you've read a little about investing, you've probably read about two investment approaches: passive and active. Passive investing means buying an entire market of stocks or bonds, often in proportion to their relative value, rather than selectively (or actively) buying a particular set of stocks or bonds. Passive investing involves diversification, lower fees and taxes, and generally higher returns for the same amount of risk. Active investing is less diversified, tends to have higher fees and taxes, and can provide higher returns for the same risk, but often doesn't outperform the market. For these reasons, we use passive investments in our portfolios, complemented by a disciplined dynamic rebalancing process around those portfolios.* *To learn more about our investment philosophy, see "EMC Investment Philosophy" in the Legal section.
What am I investing in at MC?
Money deposited in MC Efectivo can be invested in money market funds or ETFs with exposure to very low-risk assets, such as Treasury bills, CDs, or short-term, high-quality corporate bonds with maturities of less than one year. In the case of the MC Inversiones and MC Futuro accounts, investments are automatically allocated to diversified portfolios that invest in assets ranging from stocks and bonds to ETFs, rather than investing in just one or a few stocks. Think of your portfolio as a combination of several piggy banks. Each piggy bank consists of exchange-traded funds (ETFs) that contain a composite of stocks, bonds, etc., localized by company size and geographic area. The portfolio chosen is based on the answers you gave when you registered with El Menudo Cuenta, as well as your age, circumstances, and goals. Our investment recommendations, compiled by experts, range from conservative to aggressive.
Why only these accounts?
They all stem from a financial need: we need to invest in financial assets to grow our wealth over time. We need to save to invest. As the first step on our path to financial independence, we need a place to park the cash we accumulate. That's why MC Cash. From there, we begin to move the money to the other baskets: saving for retirement, accumulating financial assets that increase the value of what we've accumulated, and accumulating for future generations. That's why MC Investments and MC Future. In other words, the accounts stem from the financial need we all have to grow our wealth and achieve financial independence.